June 7

The self publishing dialog (continued)

Yesterday I talked about my sales figures. Today I’m going to talk about what other people are talking about…er, some more.

First: Kobo announced it’s new self publishing program a BEA this week. YAY! Formerly you had to go through Smashwords to get into Kobo which totally sucks (you know, in my opinion.) Plus you had to jump through hoops and manage to get your formatting to survive Smashword’s “meatgrinder” (mine never did) in order to even be considered for the Apple/Sony/Kobo elite.

Second: Neil Davies explains why he self published here. My own reasons come down to I wrote the projects for fun, tried to market them and got very discouraged with the publishing process (with good reason.)

Third is this article on Six Tough Truths on Self-Publishing. Yeah, some of us ARE talking about it. I released my sales info yesterday, so you can see I’m not living the self publishing dream some people would have you believe is standard. I’ve tried guest blogs and getting reviews and in the end even the Dear DC post did nothing for my sales. My post yesterday pointed out that the book with the positive reviews sells a lot less than the book with no reviews. And very, very few review sites I sent the book to even bothered to respond. Not even the ones that accept self published books.

I agree the most with #6 in the article: The advocates aren’t selling self publishing they’re selling themselves. They stop being characterized as their books and become icons that people want to support because they agree with. Is there harm in this? Meh, I don’t know. I buy books because I like the author’s blog or had fun with them at a con. It’s no different. But the bigger mouth piece you are, the more well known you are, the more sales you get. Period.

I guarantee my book was better than Snookie’s, but courtesy of the whole TV star thing she’s out sold me. Nature of the beast. This should absolutely be taken into consideration before you self publish!

Also, when anyone, ANYONE immediately dismisses either traditional publishing (The old gatekeepers are going down!) or self publishing (It’s all a load of unedited crap that couldn’t get published “for real”!) I tend to dismiss them. This isn’t an either/or. It’s a decision to be made for each project based on what suits your goals best. Period.

Long live GOOD BOOKS!

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June 6

Self Publishing: an Update

First a note: I am self published and “traditionally” published. I consider myself an advocate of both. In the light of recent online discussions I want to make that clear. I DO NOT believe “old school” publishing is dying. Nor do I believe self publishing is the wave of the future (and is going to crush the old regime). Both have their draws. Both have their flaws. And the number of self publishers and traditional publishers make it absolutely impossible for one way to be “the” way. Some publishers treat authors like money mills to be used up. Some self publishers throw any crap they think will stick up there. Some publishers treat their authors great and help them reach new audiences. Some self publishers are wonderful writers that write what traditional publishers don’t think is marketable and prove them wrong. These things are too diverse to be judged in a lump.

Okay, that said here’s my original post on my self publishing experience from last November. Since then amazon has gobbled up more market share, more people have jumped on the ebook bandwagon and that Amazon borrow club thingie started (clearly I didn’t join.)

I still have three self published books up, two are erotic romance books under a pseudonym and the other is a choose your own adventure book I wrote with Mini.

Book One is Private Lessons, the first in my erotic romance series, Deepdale Acres. It’s about 10k (about 40 pages) and published under the name M. Lush on Amazon, B&N and Smashwords. Also it has 3 4-star reviews.

Let’s see how it’s been selling.


Book Two is Running Free, book two in the Deepdale Acres series. It’s slightly longer, around 14k (50 pages). It has no reviews at all.

 

Let’s see how it’s been selling.

Book Three is On Halloween, the Choose-Your-Own-Adventure book Mini and I wrote for her class. It’s about 25 pages and also has no reviews. It’s also selling next to nothing, 17 copies since November. (But it already accomplished it’s job of entertaining a bunch of 2nd & 3rd graders.)

So, in total my chart looks like this:

Updated conclusions:

-I can sell 20-50 copies a month on my own, with no real promo effort (you know, other than a decent product, editing and a not-terrible cover.) So any publisher I work with has got to be able to do better for me than I can do on my own (which shouldn’t be hard, which is why they better be able to do better.)

-While Amazon is a better seller, I’m selling enough on B&N that I cannot justify giving Amazon an exclusive.

-Romance sells better than kid books.

-Smashwords has sold 2 copies for me in THREE years.

-Self publishing makes sense with SOME projects because here you see hundreds of sales I would not have made with these projects sitting in my submissions folder.

-My romance and SF/F/H audiences DO NOT cross. (Which directly affected my decision to self publish. Private Lessons had been accepted then dropped for various reasons twice and I not longer wanted to struggle to sell projects that wouldn’t even feed my “main” career.)

-All my self published works are projects I wrote for fun and personal satisfaction. Sales are just a bonus. A pleasant bonus.

-I need to experiment with pricing, including free and higher pricing.

-I definitely need to get the other two projects I have finished but needing polish done and available.

Tomorrow I plan to comment on some of the blog posts about self publishing I’ve been reading the last month or so.

 

April 2

Dear Brian Keene (and everyone else)

So I saw a conversation you had with Cat Valente on Twitter about Big Fish and if/how women and men react to books/movies differently. I’m also very interested in this conversation and I want to ramble about it, so I’m putting it here rather than just Tweet-ranting.

Of course we all absolutely react to storytelling elements differently, built on a combination of our experiences in life and our gender. (Anyone who says your gender doesn’t affect you fails basic science because biology states we have different chemical/hormonal compositions and psychology states we are treated differently by society based on appropriateness in gender roles.) But what that means is different for different people. I can, though make some broad generalizations based on my own experiences.

Bouncing around between genres (eep, at first I typed genders. Fun!) as I do I see the gender divide in reading and writing. Let’s face it horror is generally male oriented, and romance is generally female oriented. Some say mystery is male dominated too, but I don’t think that’s true anymore seeing as there are more women writers in all spectrums of mystery writing from cozy (those baking and knitting mysteries) to SF (JD Robb, the queen of romance herself) and even gritty. And then Urban fantasy has to have a strong horror (the paranormal used to be completely the realm of horror) and mystery elements as well.

Anyway, I could make the large generalization and say women are more attracted stories with emotional conflict and men are more attracted to those with physical conflict, but that’s too general. We both know lots of great female horror writers and more female horror readers. The difference in is HOW the story is told. Much of horror focuses on a physical conflict. In 2008 at Context you said on a panel that writers should look for universal terrifying themes and you specifically mentioned finding a lump and losing a child. It’s telling that you immediately go for these things that cause emotional fear as unifying storytelling elements, but many many people immediately go to more direct physical conflict–you know a monster killing people in a small town. The sad fact is that a lot of horror isn’t layered and it doesn’t go outside of that external, physical conflict. Likewise a lot of romance doesn’t have much conflict outside of the relationship drama, which often feels forced (both because it’s a romance so you know there’ll be a happy ending, and because most of us are lucky enough to live a life where we can love who we want and not have to worry about drama from falling in love with someone.)

Is there necessarily something wrong with this? No, because not everyone reads to be challenged. Some people read to be taken away from the real conflict in their lives and they want something that isn’t too real. (Hell, who doesn’t do this sometimes?)

Keeping that in mind I think that men (again in general) are too challenged by emotional conflict which is why they feel “safer” with stories that focus on physicality. In stories like David Morrell’s Creepers you know that there is an emotional tension there, but Morrell’s style focuses far more on physicality in maintaining the tension. Morrell’s “hidden punch” is his use of PTSD, which of course is affecting the characters from the beginning but still the basic writing style doesn’t put you into that head space until late in the book when, combined with the external tension, it overwhelms the reader.

In contrast the more female oriented stories (again in general) tend to start with the emotional conflict, not the physical, which I think makes male-type readers more uncomfortable to begin with and less “into” the story. Most of a story’s success is in whether or not the reader can connect with it. This doesn’t just apply to the characters, but to the style of storytelling too.

Now of course we can connect with the “other” kind of conflict. I loved Big Fish as well. And two of my favorite “male” stories are Jim Butcher’s Dresden Files series and your own Dark Hollow. I love these stories BECAUSE of their maleness. Dresden is a fairly traditional male character in a female dominated genre and he knows it. is awkwardness not just with romance, but in knowing how to be the white knight type in an era where women aren’t just empowered, but where all the women characters in the book are stronger, faster or more socially powerful than him.

Likewise Adam’s struggle with his wife’s miscarriage and pitting his “selfish” needs against hers (and his right to mourn the loss of a child versus her needs because she’s the one who experienced the physicality of it) made the book for me. It’s a terribly intimate story, made moreso by the fact that as a reader I was in the male head space. The monster story line was very secondary, but it tied in immediately with Adam’s fears that his wife didn’t want him anymore. But I can honestly say it’s a rare book that covers the emotional conflict and the physical, much less does it so well.

Many of the horror stories I read, even if well written still fall back on the same old tropes with a man having to save a woman (or a woman and child) while monsters pick off neighbors one by one. That can be fun, for sure. But it doesn’t hit the same nerves. Even some written by women follow the same pattern. Physical conflict with just enough emotional conflict to make you feel a bit sad when someone kicks it. And the fact is that there are a ton of those stories because that’s part of what readers want. (Getting back into people not always wanting to read to be made uncomfortable, not even horror readers.)

At the very least as a reader I have to demand a good story not treat people like me as cliched, flat characters that are more ideals/objects that vibrant parts of the plot. I just finished Michael West’s Cinema of Shadows and he does a great job of having two strong female characters without them being Daphnes or being super spechial and ultra powerful. His book was a totally fun read for me. However others that just make women in danger one more way to up the ante (because women are more vulnerable, you know) irritate me at best, and at worst outright tell me they have no intention of including women in their reader base. And there’s a lot of that in horror because, like every other genre, there’s a lot of decent, but ultimately lazy storytelling.

On the other hand I think there are a lot of female-oriented stories that confuse conflict for “a bunch of stuff going wrong that has no reason to”. Come to think of it the movie Armageddon was pretty much the exact same thing. OMG needless drama stories are as unappealing to me as Rambo-fantasies without the emotional bits.

There is cross over, but I think a lot of it is missed, mostly due to marketing slants and preconceived ideas about story types. Ann Aguirre’s Corine Solomon books are clearly written by an action and horror lover. In the first book the lead has to stage an invasion of a drug lord’s compound to save a woman being held captive by a kingpin and his wizard who are human trafficking and using people who die in the process as zombie enforcers. And Lucy Snyder’s Jessie Shimmer books pit a jaded woman against demons who prey, in many ways, more successfully on men because they manipulate those emotions which reap greater angst from males. Even the infamous Anita Blake books, especially in the early volumes, deal very heavily with really gory supernatural crimes. (In the second book a partially sentient zombie eats families to try to regain its memories. So we’re talking crime scenes with severed child hands left behind.)

But try to convince a die hard horror fan to pick one of these up. Or try to convince a romance fan that yes, they really will be able to connect with Dark Hollow if they just give it a chance. We both remember that years ago very few people, even horror fans, knew who Dexter was and Charlaine Harris wrote vampire porn which was destroying teh genre. And now what are two of the most talked about examples of horror in pop culture? People’s perceptions make them dismiss stories more often that picking them up.

When it comes to stories like Big Fish and The Road, yes there is a difference in the experience between men and women, in general. Both depend very heavily on the father-son relationship. My husband and I walked about it after we saw it. To me it was an amazingly fantastic story about a man who lived big. I thought it was a beautifully presented tale. But my husband connected with the son’s realization of who his father really was in a way that I didn’t. He also cries every time in Monsters Inc. when Boo has to go home.

Meanwhile I cry every time in Practical Magic when the towns people who hated the sister witches join hands to cast the abusive ghost out of Nicole Kidman. He likes the movie, but that is definitely has more of an impact to me. We both cried when Dumbledore died and let’s not even get into What Dreams May Come or A.I.

I think it takes a very careful hand to sculpt a tale that doesn’t get too beat ’em up nor too sappy. It’s easy for us as writers, because we’re readers too to tell the story to ourselves as much as our audience. When I wrote Rot it was partially a dare to myself to write a story with an actiony type typical male horror lead, but then to confront him with a massive amount of emotional horror to see if I could do it convincingly enough to pull along readers. As an opposite in Wolf Heart a theme I tried to write in was making a peaceful woman a werewolf (where many people use it as an excuse to be savage) and making her powerful enough that she has to struggle with whether she should use that to be a leader or not. I write these stories because it’s a way to explore gender roles, psychology, sexuality and yeah, a bit of geekiness and brutality.

But again, a lot of reading is done for escapism and relaxation not to be challenged, which is, in the end, why we see these gender lines being drawn based, not really on where on the shelves the story fits, but on the tools used to tell the story. So that’s my long winded rant on gender and storytelling. Thanks for playing.

Category: Business | Comments Off on Dear Brian Keene (and everyone else)
March 21

Lols

This came across my Facebook feed and, of course, I immediately thought about my Deepdale Acres books because Jason refers to them as my “horse porn” books.

Category: Deepdale Acres, My Work | Comments Off on Lols
December 27

Was 2011 a failure?

This is a question I’ve been asking myself since Yule. I still can’t answer it.

I’ve been troubled a lot this week by looking back and realizing this time last year I had a good job I liked, was hunting for assistance to go back to school, had quite a few stories published, fewer bills, met one of my author idols, interviewed another, hit all my writing goals…

And this year I’ve had (and lost) 4 jobs, my only publications are self publications, my husband is very likely losing his job, we’re behind on bills, I’ve not got crap done as far as writing and I’ve been in an out of a depression for eight months. It’s not all bad. I sold my first novel, none of the job losses were my fault (in fact two have called me back for second positions now, hopefully the most recent one will be a permanent position), I’m healthy when a lot of people haven’t been, my kids are doing excellent in school, and I got a freelance gig as a slush editor, a job I’d been wanting for years now.

It’s no wonder I’m feeling lost in an ocean of…stuff. Emotions, facts, trends, wants, needs, fears.

I admit that I’m one of those people who look way to much at what I haven’t done, the days I went and spent time with the kids and the husband instead of sitting down to write, or the days when I was too emotional to get anything done, fighting my own brain chemistry. I know the depression is certainly not my fault. I know spending time with my family is certainly not time wasted. But I’m a creature of guilt and I feel guilty for not being significantly closer to my goals this year. I feel guilty for not being stronger than stupid depression.

2011 has made me feel, more than anything, weak. So many things have slipped through my fingers, and I probably couldn’t have stopped any of them. But that doesn’t stop me from wondering if I could have. From asking myself how I expect to be able to make deadlines, to do this as a career if I can’t make myself sit down and write everyday. How do I expect to make a living off my words if I can’t overcome biological laziness and stress?

The other part of the problem is that I have a really hard time demanding my needs be met. I have a hard time telling my family no, I HAVE to get this scene done. I have a hard time telling my boss, no, you cannot change my schedule on me three times in two days. I have a hard time telling other authors emailing me for book reviews, no, I just don’t have the time.

I started out this year as a bookseller. I’ve been reviewing since 2007. I’ve been fan-girl reviewer for so long people I’ve submitted to have told me they didn’t know I was an author when I mentioned my book. I consistently read instead of writing. I consistently review instead of writing. The only goals I’ve reached this year are my books read and reviews written ones.

Books make me happy. Reading them, reviewing them, getting to talk about them, getting to edit them and pick them out of slush piles and… I love books, with the whole of my being. I think it’s time I love MY books too.

I’m not quitting reviewing. I do like talking books and unless I get another bookselling job (which is unlikely the way things are right now) reviewing is my forum for that. Plus I really enjoy working with the Monster Librarian crew. But I have been given a new position at ML, which allows more original work and less straight reviewing. And there’s nothing saying I have to review every book I read anymore.

I have to tell myself it’s okay to work on my stories. It’s okay to take time for my projects. I love the book community, but I need to rebuild myself a bit, because it feels like I’ve been flaking away this year while I’ve been tossed around.

Was 2011 a failure? I can’t say that because that would mean Wolf Heart is unimportant and Violet Ivy is unimportant and the books I have gotten done and the goals I have reached are unimportant. But 2012 calls for a refocusing, beyond making goals and trying to stay motivated to reach them. 2012 calls for changes from a deeper place, a place which means the blog might be quieter and less interaction online and less reviews and cons and such. Because I really do feel I have more to give than just my reviews and my support as a fan and as a reader.

I have stories to tell, and emotions to make you feel, and it’s about time I brought that side out again.